Google has recently made massive changes to its search engine algorithms. These changes were actually instituted sometime in August, but the search engine giant is now finally making its revelations to the public. The Wall Street Journal has revealed the information about these changes in a recent report. Anyone looking to hire local SEO NJ experts definitely should hire those professionals who are up to date on these new updates to the search engine programs.
The changes are not minor ones. Google search executive Amit Singhal revealed the new changes will impact 90% of the websites ranked in the search engine. The news was announced publicly in Silicon Valley at an event designed to celebrate Google’s 15th anniversary.
At the core of the changes is a reaction to the much more targeted and somewhat sophisticated search terms people enter into the engines. Business owners who rely heavily on search engine marketing for their revenues were initially alarmed at the changes that have been made. Singhal has tried to assuage those business owners worried about the impact by stating that the goal is to resolve issues surrounding more complicated searches. NJ internet marketing has to be in concert with these changes or else the listing in the search results will decline. A solid NJ SEO service will have the ability to institute a strategy that works in concert with the new algorithm changes.
Choosing a quality, local SEO NJ company can be difficult. After all, you want great SEO results, but you definitely want to avoid being the victim of a scam. The right SEO company can improve your online success, but the wrong company will simply take your money without offering you the results you need. Here are a few tips you can use to avoid a scam when choosing a local SEO NJ company.
Tip #1 – Avoid Companies that Offer Free Services
When you want a SEO company to provide you with NJ internet marketing results, make sure you avoid companies that offer free services. Remember, when it sounds too good to be true, more than likely, it is too good to be true. A good local SEO NJ company will charge you for their services, but they’ll offer competitive prices for quality services.
Tip #2 – Don’t Choose a Company That Claims to Be Connected to Google
Some companies have claimed to be connected to Google, claiming that they know someone at Google that will help them provide better SEO services. This is just a scam. Even if a company does know someone that works with Google, using that connection to improve your search engine rankings would be fraudulent. Steer clear of any local SEO NJ companies that make these claims.
Tip #3 – Avoid Companies that Have Secret SEO Practices
If a company won’t reveal their NJ internet marketing and SEO practices to you, think twice before hiring that company for your needs. Quality, legitimate SEO companies will be more than happy to explain how they will be helping your company improve your SEO and internet marketing practices.
There’s no need to fall victim to a scam. Use these helpful tips and you’ll be able to find the best local SEO NJ company to meet your specific needs. Check out Coffy Online Marketing in New Jersey.
SEO professionals have to put emphasis on all of the important search engines. Often, Google is the top priority and other major engines are left behind. A good search engine optimization strategy has to be comprehensive.
SEO companies New Jersey got a reminder about the importance of optimizing for all search engines. According to a comScore report for July 2013, Yahoo has surpassed Google as the top website that US internet users are visiting.
In July 2013, Yahoo got 197 million unique visitors from the US and Google had 192 million unique visitors. The surprising piece of news comes as an indicator that good SEO strategy is all-encompassing. Yahoo’s traffic has increased by nearly 20 percent since July 2012.
Yahoo’s excellent performance comes a long time after it had last topped the chart. Google has been in the lead since May 2011, when Yahoo was the most visited US.
There are differences in the SEO techniques used for each of the popular search engines. SEO professionals know how to draft strategies that will ensure success in websites like Google, Yahoo and Bing.
The ranking reveals more interesting information. Microsoft, Facebook and AOL take the third, fourth and fifth positions. LinkedIn has received the unpopular 20th position in the ranking and Twitter is even further behind – at the 30th position. The report provides some indication that US internet users are starting to lose their interest in the most popular social networking websites.
One thing is certain – under the leadership of CEO Marissa Mayer, Yahoo has started regaining its top position in the US. During a recent presentation, Mayer said that the traffic increase was one of the company’s main priorities that will ultimately generate more revenue for Yahoo.
Recent reports from places like eMarketer have shown that mobile search will hit more than $15 billion by 2017 in the United States. Mobile search is going to be the biggest type of advertising in terms of mobile advertising. There are other types as well of course, including phone calls, text messages, and so on. But people are increasingly doing mobile searches the most. Display advertising will still be up to 14.5 billion dollars though, so it will still be way up there.
Mobile ad spending is also accelerating because of the money involved, of course. Those that use companies with top rated search engine optimization in New Jersey will be the most likely to do the best when it comes to taking advantage of this increase in mobile spending with proper SEO techniques. This is because top rated search engine optimization in New Jersey can be difficult to figure out all on your own.
Many of the provisions that govern mobile spending and mobile advertising in the state, as well as on a Federal level can be fairly complicated. And this doesn’t even factor in other problems like the difficulty of getting top rank on Google with the huge amount of competition that is coming. An increased market in mobile also means a lot more competition, after all.
As a result, those who find top rated search engine optimization in New Jersey options will be those who do the best in the market. With that kind of growth, extra help is critical to making sure that everything works out well.
You can also click here to learn more about SEO. It helps to get additional information before you start a campaign since you never know what else might help you get maximum hits and exposure online.
Search engine optimization is never static. It can never be static due to a simple fact: Google rules change quite a bit. Each and every year, it becomes a little harder to move up the search engine ladder. A new tactic has emerged and it may have opened a new SEO door. The new strategy comes in the form of paid social media campaigns. Those interested in trying out such a process should consult with legitimate SEO companies New Jersey professionals who can help launch a campaign.
The way this relatively new process works is linked are placed in paid, off-site venues. An example of this would be to put links in a lengthy public relations piece and then submit the item to a PR social media platform. Once the PR release has been indexed, so will its links in time.
As of right now, Google does see links on these platforms as being valuable. It would be quite difficult for a press release to be considered spam. Companies do have to release press releases all the time.
These press releases do have to be placed on venues where someone can see them. An online social media hub would be a good one. The social media sites may charge for displaying the press releases because they do, after all, have to make money for the service they present. The reasons a business offers a press release is to draw attention to itself. The goal of the attention would be to somehow contribute to the commercial success of the business. Hence, it makes sense to pay the social media sites for the privilege of being published. Once published, the press release offers more publicity to the business.
Since this is clearly not a form of link spam, Google has yet to frown upon the process. The problem, however, is that this might change in time if low quality press releases are published to fool the search engines with linkbait.
To see if this form of paid social media is right for you, speak with a solid SEO company New Jersey office to discuss the strategy a little further.